Brandpositioning relates to brand image and the target market
Brandpositioning is one of the method to set up the brand image. In other words, in order to appeal to the target audience, brandpositioning creates its own image design to show the soul of the brand, which a kind of management for sense and sensiblity. Target market is the goal and basis for brandpositioning; on the other hand, the brand image can be completed by the image design, which will help to set up a good image in the heart of target audience. That’s why we say brandpositioning relating brand image and the target market, and it’s the process of searching the way to carry out this best union.
Brandpositioning creates the charateristic of the brand
The world science and technology is well-developed to allow the product quality and preformance is closely similar now. The more it comes out, the less demands on senisblity can be satisfied. Therefore, emotional demands becomes the essential in the brand competition, while the charateristic of the brand shows this demand. Then, how to highlight the brand charateristic? Brandpositioning is required. Clear brandpositioning results in bright charateristic, so brandpositioning is very important in setting up the charateristic of the brand.